Zero Risk Bias

Some people only do things if there is no risk to them at all, even if the risk to them is slight, often they would rather put up with what they have got rather than strive for something new. This effect is a cognitive bias called the zero-risk bias.

Some people want everything guaranteed 100 percent before they even start, well I can’t guarantee what is going to happen in your life after you read one of our books or take one of our courses, but what I can guarantee is that if you want to change or if you want something new in your life there are things you will need to do differently, and usually if things need to change then you do too.

If all you are prepared to do is sit in your bedroom all day wishing your life will get better this course is not for you, this book is for the people who want to make their life better by getting out, taking action, and making things happen.

The risk of anything is never zero.

If you do decide to take on life by the scruff of the neck, if you really push yourself outside your comfort zone you will start to grow and when this happens there will be changes in your life. At times there will also be less certainty, there may be more unknowns, and there might even be totally different types of stress and problems entirely, but this is how you’ll grow, and what will happen when you change and the only way you’ll get a new you and a new life.

If you’re on a journey of self-development or if you’re new to cognitive biases then there’s no better cognitive bias to introduce you to first than zero-risk bias. Remember the risk of anything is never zero, also consider this safety is also a myth too, and the reality is there is always a risk.

So if you think it’s safe to retreat back into the certainty of your four walls with a head full of worries and regret then do so. But I’d even say that this is far riskier than the alternative of taking the path you’ve never travelled on before. As they say, nothing ventured, nothing gained, you could be bold, take that next step and join others like you on a journey and sign up to one of our courses.

All you need to decide is; are you really willing to take the risk and make those changes you need to make?

Dr Jeff Stoker

Clinician, writer, educator, speaker, and problem expert. Helping people to think better, to solve problems, and get their lives unstuck.