Understanding the Knowing and Doing Paradox

This article discusses why only the combination of knowing what to do and actually doing it will cause real change


Many times I see people who know everything there is to know about their problem, although despite what they know they still don’t do what they need to do; alternatively, there are also people who persistently do the wrong thing. This article will explore why taking effective action is essential for achieving real change and how our courses can help you cross the threshold from knowing into doing.

You Can’t Just Read About It, You Have to Do It Too
When it comes to our courses, simply reading them is not enough. You need to apply the knowledge you gain and put it into practice to see real, long-term changes. This requires effort and repetition until the new behaviours and strategies become habits.

Change Requires Effort and Motivation
Everyone can benefit from improving their thinking, but change requires effort and motivation. Building the desire to change is crucial to enable you to put in the necessary effort to employ new strategies and behaviours every day and not fall back into old patterns.

The Importance of Maintaining Change
While some people may experience immediate change after becoming aware of a problem, most require more effort and persistence to maintain those changes. This is where our courses come in, providing exercises to create the mindset and attitude necessary for lasting change.

The Need for Both Knowing and Doing
Knowing what to do is important, but it’s not enough. The key to real change is a combination of knowing and doing. Conversely, doing something without understanding what you’re doing can lead to disastrous results.

The Power of Small Changes
Little changes can make a big difference, and even a tiny shift in direction can have a significant impact on your final destination. However, it takes time and effort to see the effects of these changes.


Our courses can help you identify the missing pieces and improve your thinking to replace negative mental habits and poor thinking patterns. However, it’s essential to remember that there’s no point in just knowing what to do; you have to take action and apply the change to see real change.

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