The Groups You Choose

Most people who struggle to make progress aren’t struggling because they lack intelligence, talent, or desire. They’re struggling because they’re trying to do it alone, surrounded by the wrong people, in groups that are quietly working against them. We’ve already looked at some of the internal hurdles that keep you stuck: the stress that quietly degrades your decisions, the boundaries that protect you until they start to suffocate you, and the false consensus that convinces you everyone around you already agrees with you. Groups sit underneath all three. They shape what you believe is normal, how much pressure you carry, and where you draw your boundaries in the first place. Groups can be a trap. But they can also be the most powerful tool you have. The difference lies entirely in which groups you choose.

This is about choosing deliberately, not drifting into groups by accident of geography, circumstance, inertia or a quick online search. But actively selecting the groups that will take you in the direction you want to go, and just as deliberately leaving behind the ones that won’t.

Why Groups Matter More Than You Think

Humans are pack animals; for the vast majority of human evolutionary history, your survival depended on your group. Being excluded was effectively a death sentence. The psychological drive to belong, to be accepted, to maintain your position within a group is therefore ancient and extremely powerful, it operates at a level below conscious awareness, which is exactly why it’s so easy to underestimate.

Henri Tajfel’s social identity theory established this clearly: a significant portion of your self-concept derives not from your individual characteristics but from your membership in groups. Who you are is substantially shaped by who your people are. The values, beliefs, norms, and expectations of your groups get internalised over time. They become part of how you think, what you consider normal, what feels possible, and what feels out of reach. This isn’t a weakness. It’s how humans are wired. But it means the groups you belong to aren’t just social arrangements. They’re part of the architecture of your identity.

Nicholas Christakis and James Fowler’s research on social networks found that behaviours, attitudes and emotional states can spread across three degrees of separation. Your friends influence you, but so do your friends’ friends’ friends, people you’ve never met, through chains of social influence you can’t see. The group you’re in shapes you at levels you’re largely unaware of. Which means choosing that group carefully isn’t optional. It’s foundational.

The Groups That Hold You Back

Not all groups are created equal; some groups protect and elevate their members, while others trap them with their ideology.

The groups that hold you back tend to share certain characteristics. They’re unified by a shared story about why things are difficult or unfair, which creates powerful social bonding but also embeds a fixed mindset about what’s possible. They punish members who start to move differently, subtly at first, then more directly. Standing out, improving, or succeeding gets interpreted as disloyalty or arrogance, the social cost of growing beyond the group becomes a powerful brake on individual progress.

You might recognise this: the friend group that mocks ambition. The workplace culture where staying small is safer than standing out. The family dynamic where success makes you the difficult one. These aren’t unusual situations. They’re extremely common, and the people inside them are rarely acting with malicious intent. They’re just operating according to the unwritten rules of a group that values cohesion over growth.

Often, we look to the behaviour of others around us to determine what’s appropriate, especially in situations of uncertainty. If everyone in your group treats ambition as naive, treats effort as pointless, treats success as suspicious, you absorb that signal constantly. It shapes your sense of what’s normal.

Breaking away from it isn’t just logistically difficult; it’s psychologically difficult, too, because it requires you to act in direct contradiction to the social reality your group has been defining for you.

The Groups That Push You Forward

The right group is one of the most powerful accelerants you have. Not because it makes the work easier, but because it changes what you believe is possible, raises your standard of what normal looks like, and creates a social environment where progress is expected rather than penalised.

Think about the peloton in professional cycling. Riders drafting in a group cut their wind resistance substantially compared with riding alone. A rider who drops off the back has to work dramatically harder just to hold the same speed, let alone catch back up. The group creates an aerodynamic advantage that would be physically impossible to replicate alone. Your social environment works on your psychology in almost exactly the same way.

The right group reduces the resistance you face, it generates momentum you can borrow, and it makes the same distance easier to cover.

Mastermind groups formalise this principle deliberately, the concept, popularised by Napoleon Hill and refined by countless high-performance communities since, involves a small group of people with compatible ambitions who meet regularly to share knowledge, hold each other accountable, and open doors for one another. The value isn’t just the advice or the connections, though those matter. It’s the psychological effect of being consistently surrounded by people who operate at a level you’re working toward. You calibrate upward. What seemed ambitious starts to seem normal. What felt out of reach starts to feel possible.

Identity and Belonging

There’s a deeper reason to choose your groups carefully, beyond the practical advantages of networks and accountability.

Groups give you identity; they give you classification. They give you a set of shared values that define your character to yourself and to others. Being part of a group that embodies the values you want to live by is one of the most powerful ways to embed those values in your behaviour, because the group provides ongoing social reinforcement for acting in accordance with them. Religious communities, professional associations, athletic clubs, academic societies: the most enduring of these work not just because of what they provide but because of what they represent. Belonging to them means something. It shapes how you see yourself and how you act.

The most durable behaviour changes happen when you shift your identity, not just your actions. As James Clear puts it in Atomic Habits, “the goal is not to read a book, the goal is to become a reader.” One of the fastest ways to shift your identity is to join a group that already embodies the identity you’re building toward. You don’t just act like a runner. You join a running club. You don’t just try to be more disciplined about learning. You join a community of learners. The group makes the identity real.

Choosing Deliberately

So here’s the practical question: look at your goals. When you’ve achieved them, which group would you belong to? And could you join that group now, or a version of it, to help you get there faster?

This isn’t about abandoning people who matter to you. It’s about being intentional. You can maintain relationships with people from your past while also building new connections with people who are heading where you want to go. What you’re doing is expanding your network upward and forward, not burning what’s behind you.

What you’re also doing is making your goals socially real. One of the most powerful things a group can do is make your aspirations feel normal rather than exceptional.

When you’re surrounded by people who are doing the things you want to do, who talk about those things as routine rather than remarkable, your own sense of what’s achievable recalibrates. The ceiling rises. Not because you’ve suddenly acquired new capabilities, but because the social evidence about what’s possible has changed. This is the mechanism behind aspirational networking; you don’t join these groups just to extract contacts or information. You join them because immersion in them changes how you see yourself.

At the same time, it’s worth being honest about the groups that are holding you back. Some of them you can step back from gradually. Some of them you may need to leave more decisively. Some of them will adapt to the changing version of you without drama. The key question isn’t whether leaving a group is comfortable. It’s whether staying is costing you more than you can afford.

Your Group as a System

The goal is to build a personal ecosystem of groups that collectively support who you’re becoming. A professional network that opens opportunities. A peer group that holds you to a higher standard. A support community that’s there when things are difficult. A mastermind or accountability group that keeps you moving when inertia sets in.

No single group does all of this. And you don’t need it to. What you need is a portfolio of belonging that covers the different dimensions of your growth: social, professional, personal, and developmental. When that portfolio is working well, you carry the energy and expectations of multiple communities with you. You’re never entirely alone with your goals. You’re always answerable to a group that cares about your progress.

Be part of a group. Make your support group into a mastermind group. Be propelled by your group. Aspire to be in a group that takes you to the next level. Find a group with values you can work with, a common purpose you can commit to, and peers who will hold you to your goals.

Choose your groups as if your progress depends on them. Because it does.

Further reading

  • Tajfel, H., & Turner, J.C. (1979). An integrative theory of intergroup conflict. In W.G. Austin & S. Worchel (Eds.), The Social Psychology of Intergroup Relations. Monterey: Brooks/Cole.
  • Christakis, N.A., & Fowler, J.H. (2009). Connected. New York: Little, Brown.
  • Clear, J. (2018). Atomic Habits. New York: Avery.
  • Granovetter, M.S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360-1380.
  • Hill, N. (1937). Think and Grow Rich. Meriden, CT: The Ralston Society.

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