You’re here because you want something to change. Maybe it’s your job. Maybe it’s your health. Maybe it’s the constant nagging feeling that you’re capable of more, but somehow stuck exactly where you are. Whatever it is, reading this tells me you’re serious about making it happen. Good. That’s the first step. Now here’s the…
Nine out of ten owners say their cats prefer it. That’s the tagline. That’s what sells cat food. Not “one in ten cats don’t like it,” even though statistically that’s exactly the same information. Same data, different frame, completely different response. Previously in the foundation course we talked about the Affect Heuristic and how emotion…
If any positive changes in your life are to happen, it’s about time you started thinking about where you are right now in your life. Not where you were. Not where you wish you were. Where you actually are, today, in this moment. To help you do this I’m going to introduce you to a…
A paradox is a strange thing. It’s a statement or a situation that seems to contradict itself, yet might still be true, and it turns up far more often in ordinary life than most people realise. Take the old liar’s paradox as an example: what would happen if Pinocchio said “my nose is going to…