cognitive bias

  • Discounting

    Would you rather have £90 today or £100 in a month? Have you ever thought about how long it would take for that decision to change? Most of you would take the £90. Right now. Guaranteed. In your hand today. And honestly, that’s exactly the response your brain is designed to give you. It feels…

  • Association Bias

    In the last lesson, we talked about habitual inertia and how we want to build good habits that trigger automatically, without thinking. This happens when our mind connects a trigger with a practised response or behaviour. If this habit or response is practised enough, it happens under the radar of our consciousness. You don’t think…

  • Negativity Bias

    Sometimes the only way to move forward is to first let go of what’s holding you back. And what’s holding you back isn’t usually what you think it is. It’s not the lack of opportunity. Not the missing motivation. Not even the circumstances you blame. It’s the negative event from last week, last month, or…

  • Hanlon’s Razor

    Often, it’s easier to blame others when bad things happen rather than blame yourself. It’s easier to look for someone external to carry the can than to accept it’s actually your fault you’re in that situation to begin with. This is a self-protective conditioned response. It’s a recognised thing most of us do from time…

  • The Endowment Effect

    You overvalue things simply because they’re yours. I’ve got a wardrobe full of clothes I haven’t worn in years. Won’t wear this year. Probably won’t wear next year either. But I can’t throw them away. Why? Because they’re mine, and I like to hang onto stuff. That’s the endowment effect in action. You hang onto…

  • Survivor Bias

    You only see the winners. That’s the problem. You see Bill Gates, Mark Zuckerberg, Steve Jobs. All dropped out of university, all became billionaires. So you conclude that dropping out leads to success. You don’t see the thousands who dropped out and failed. That’s survivor bias. You’re only seeing the survivors, only seeing the winners,…

  • Social Proof Tendency

    You’re doing what everyone else is doing. Even when it’s wrong. Perhaps you look around before you act. Maybe you check what others think before you speak. You follow the crowd because the crowd must know something you don’t. That’s social proof tendency, and it’s running your life more than you realise. It’s not always…

  • Blind Spot Bias

    Most people I meet, and most people I talk to professionally, are on the surface just regular people doing the best that they can do to get on with their lives. But go a little deeper, and this is why the self-improvement industry is so large: there are many, many people who want a bit…