cognitive bias

  • Optimism Bias

    You’re going to be fine. That’s what you tell yourself, you’re less likely to get lung cancer even though you smoke. You’re less likely to have a car accident even though you text while driving. You’re less likely to fail even though you haven’t prepared, you’re going to be the exception to the rule. That’s…

  • The Pygmalion Effect

    You perform at the level expected of you. Not at the level you’re capable of, not at the level you want to reach, at the level others expect from you, and more importantly, at the level you expect from yourself. That’s the Pygmalion Effect in action, and it’s either working for you or against you…

  • The False Consensus

    Nobody likes being wrong. That’s not a character flaw. It’s human, but some people take it further. They don’t just dislike being wrong, they can’t tolerate it. They’ll move heaven and earth to avoid being proven wrong, to reframe the evidence, to find anyone who agrees with them. Then they make a critical error, they…

  • Discounting

    Would you rather have £90 today or £100 in a month? Have you ever thought about how long it would take for that decision to change? Most of you would take the £90. Right now. Guaranteed. In your hand today. And honestly, that’s exactly the response your brain is designed to give you. It feels…

  • Association Bias

    In the last lesson, we talked about habitual inertia and how we want to build good habits that trigger automatically, without thinking. This happens when our mind connects a trigger with a practised response or behaviour. If this habit or response is practised enough, it happens under the radar of our consciousness. You don’t think…

  • Negativity Bias

    Sometimes the only way to move forward is to first let go of what’s holding you back. And what’s holding you back isn’t usually what you think it is. It’s not the lack of opportunity. Not the missing motivation. Not even the circumstances you blame. It’s the negative event from last week, last month, or…