cognitive bias

  • Pessimism Bias

    You know them. Maybe you are one of them. The naysayers, the pessimists, the complainers, the negative people who cast gloom around them everywhere they go. These unfortunate souls live in a world seeing only what’s wrong and what could go wrong. They’re constantly scanning everything around them for something negative to comment on, and…

  • The Sunk Cost Fallacy

    You’re stuck, though maybe you don’t realise it yet. Maybe you’re convinced you’re making progress, working incredibly hard and wondering why nothing’s changing. Either way, something’s not working, and that’s why you’re here. Here’s the uncomfortable truth I need you to hear. Getting the life you want almost always means making changes, and inevitably you’ll…

  • The Bandwagon Effect

    You’re doing it because everyone else is doing it. That’s it. That’s the reason. Not because it makes sense. Not because you’ve thought it through. Not because you genuinely believe it’s the right thing to do. You’re doing it because other people are doing it, and the more people who join in, the more acceptable…

  • Conformity Tendency

    You’re surrounded by people who are holding you back. Not deliberately. Not maliciously. They probably love you. They probably want what’s best for you. But they’re still holding you back because you’ve been conditioned from birth to conform to the group you’re in, and if that group isn’t going anywhere, neither are you. This is…