Internal hurdles

  • Network Effects

    Your network isn’t a nice-to-have. It’s infrastructure. Think about your phone. If you were the only person in the world with one, it would be worthless. Two phones and you can call each other, assuming you get along. Five phones and there are ten possible connections between them. Twenty phones and you’re looking at 190…

  • Personalisation

    Everything is your fault. That’s what you tell yourself. The argument with your partner, your fault. Your colleague’s bad mood, your fault. Your friend’s disappointment, your fault. The weather’s ruined the party, somehow, also your fault. You go through life saying sorry for things you didn’t do, taking responsibility for events you couldn’t control, and…

  • Decision Fatigue

    You have a limited number of good decisions in you each day. After that, the quality of your decisions starts to suffer, and the dangerous thing is you won’t always notice it happening until after you’ve already made those bad choices. That’s the nature of decision fatigue: it degrades your thinking precisely when your thinking…