Blog

  • Self Serving Bias

    Before I go any further, let me be clear about something. I’m not suggesting you’re some kind of narcissistic sociopath hell-bent on destroying everyone and everything around you. But I am about to tell you about a cognitive bias that might make you look in the mirror and wince a bit. Because all of these…

  • Conformity Tendency

    You’re surrounded by people who are holding you back. Not deliberately. Not maliciously. They probably love you. They probably want what’s best for you. But they’re still holding you back because you’ve been conditioned from birth to conform to the group you’re in, and if that group isn’t going anywhere, neither are you. This is…

  • The Bandwagon Effect

    You’re doing it because everyone else is doing it. That’s it. That’s the reason. Not because it makes sense. Not because you’ve thought it through. Not because you genuinely believe it’s the right thing to do. You’re doing it because other people are doing it, and the more people who join in, the more acceptable…

  • Secondary Gain

    Previously, we discussed primary gain, which is the tendency for people to seek reward and avoid pain. The ‘primary’ in primary gain refers to the fact that the behaviour, or the thing that person does or doesn’t do, is giving them a direct benefit. You eat chocolate because it tastes good. You avoid exercise because…

  • The Sunk Cost Fallacy

    You’re stuck, though maybe you don’t realise it yet. Maybe you’re convinced you’re making progress, working incredibly hard and wondering why nothing’s changing. Either way, something’s not working, and that’s why you’re here. Here’s the uncomfortable truth I need you to hear. Getting the life you want almost always means making changes, and inevitably you’ll…

  • Pessimism Bias

    You know them. Maybe you are one of them. The naysayers, the pessimists, the complainers, the negative people who cast gloom around them everywhere they go. These unfortunate souls live in a world seeing only what’s wrong and what could go wrong. They’re constantly scanning everything around them for something negative to comment on, and…

  • The Affect Heuristic

    The last lesson talked about worry, and this feels like an ideal time to discuss the four big emotional drivers behind our worry and how these can affect our thinking more broadly. Because here’s the uncomfortable truth: your emotions are running the show far more than you’d like to admit. The four emotional drivers that…