“How do I tell my wife?” That’s what he asked me. Not “Am I going to die?” Not “How do we beat this?” Not “What do I do now?” Just “How do I tell my wife?” I’d just told him he had cancer. He was a man’s man. The one everyone leaned on. The provider….
Most of us are far more comfortable giving help than asking for it. Asking feels like exposing weakness, like admitting we couldn’t manage on our own. That instinct is almost entirely backwards, and understanding why can change how you build relationships for the rest of your life. The Ben Franklin Effect Benjamin Franklin had a…