social influence

  • The Bandwagon Effect

    You’re doing it because everyone else is doing it. That’s it. That’s the reason. Not because it makes sense. Not because you’ve thought it through. Not because you genuinely believe it’s the right thing to do. You’re doing it because other people are doing it, and the more people who join in, the more acceptable…

  • Conformity Tendency

    You’re surrounded by people who are holding you back. Not deliberately. Not maliciously. They probably love you. They probably want what’s best for you. But they’re still holding you back because you’ve been conditioned from birth to conform to the group you’re in, and if that group isn’t going anywhere, neither are you. This is…