Would you rather have £90 today or £100 in a month? Have you ever thought about how long it would take for that decision to change? Most of you would take the £90. Right now. Guaranteed. In your hand today. And honestly, that’s exactly the response your brain is designed to give you. It feels…
He still wanted the purple pills. He was adamant they worked far better than the cheaper, non-purple generic alternative. The pills were chemically identical in terms of the active drug, but the non-branded ones, he told me, just didn’t work at all. Most people are already aware of the phenomenon called the placebo effect. The…