HUB 6 OF 12 · 24 ARTICLES

When everything changes

Start here if you changed something and now feel worse. Why the early stage of real change so often feels like a step backwards — and how to get through it.

  • The Endowment Effect

    You overvalue things simply because they’re yours. I’ve got a wardrobe full of clothes I haven’t worn in years. Won’t wear this year. Probably won’t wear next year either. But I can’t throw them away. Why? Because they’re mine, and I like to hang onto stuff. That’s the endowment effect in action. You hang onto…

  • Survivor Bias

    You only see the winners. That’s the problem. You see Bill Gates, Mark Zuckerberg, Steve Jobs. All dropped out of university, all became billionaires. So you conclude that dropping out leads to success. You don’t see the thousands who dropped out and failed. That’s survivor bias. You’re only seeing the survivors, only seeing the winners,…

  • Social Proof Tendency

    You’re doing what everyone else is doing. Even when it’s wrong. Perhaps you look around before you act. Maybe you check what others think before you speak. You follow the crowd because the crowd must know something you don’t. That’s social proof tendency, and it’s running your life more than you realise. It’s not always…

  • Intuition — When Your Brain Knows Before You Do

    Have you ever known something before you could explain why? A decision that felt obviously right, or obviously wrong, before you’d worked out the reasons? That’s intuition. And you’ve got it too, even if you don’t trust it. In a new situation, intuition can feel absent, or you can mistake a rushed decision for a…

  • The Four Minute Mile

    For nine years, nobody could do it. For decades before that, people had been getting closer. And then the record just stopped, like it had hit an invisible wall. The four-minute mile. 240 seconds. A barrier that scientists, doctors, and athletes believed was close to the absolute limit of human capability. It’s a story about…

  • Small Steps and Giant Leaps

    Most achievements happen one unremarkable step at a time. Not dramatic. Not inspiring. Not worthy of a motivational poster. Just you, showing up, doing the same thing, and repeating. Small steps every day in the right direction. Building momentum. Keeping going. And eventually, if you stay on track and keep moving, you get to where…